Free UTM Builder: Create Trackable Campaign URLs in Seconds
Add utm_source, utm_medium, and utm_campaign tags to any link so you can see exactly which channels, posts, and campaigns drive traffic in Google Analytics. Build a clean, ready-to-share URL in your browser, nothing is uploaded.
Fill in the URL and campaign fields to build your link.
Built entirely in your browser. Nothing is sent to a server.
Schedule everything, post everywhere
- Schedule to 9 platforms
- One content calendar
- AI adapts every post
Built for creators and teams
How It Works
Enter your destination URL
Paste the page you want people to land on, like a landing page, product page, or blog post. The builder keeps your existing query strings intact.
Fill in the UTM parameters
Set utm_source (where the traffic comes from), utm_medium (the channel type), and utm_campaign (the campaign name). Add optional term and content tags when you need them.
Copy the tagged URL
Tap Copy and paste the finished link into your posts, emails, and ads. When people click, Google Analytics attributes the visit to the exact source you defined.
Popular Use Cases
Track every campaign
Tag each launch, promo, or newsletter with a unique utm_campaign so you can compare performance side by side in analytics.
Separate your channels
Use distinct utm_source and utm_medium values to see whether Instagram, email, or paid ads actually move the needle.
Compare creatives and posts
Add utm_content to two versions of the same link so you can tell which caption, button, or post variant won.
Prove channel ROI
Connect clicks to conversions in Google Analytics and show stakeholders which marketing efforts are paying off.
Pro Tips
Stay consistent with case
UTM values are case sensitive, so "Facebook" and "facebook" become two separate sources. Pick lowercase and stick to it across every link.
Use a naming convention
Agree on standard values for source, medium, and campaign up front. Consistent naming keeps your reports clean instead of fragmented.
Avoid spaces in values
Use hyphens or underscores instead of spaces so links do not break or encode oddly. "spring-sale" reads better than "spring%20sale".
Do not tag internal links
UTM-tagging links between your own pages can break session attribution and inflate referral data. Reserve UTMs for inbound traffic.
Keep a tracking sheet
Log every UTM link you publish in one document so the whole team reuses the same values and nothing gets double-counted.
Next step
Tagged your links? Now plan the campaigns behind them
UTM tracking only pays off when your campaigns are organized. Learn to build a cross-platform strategy, see how Postprism works for content creators, or compare the best scheduling tools to publish those tagged links on time.
Common Issues & Solutions
Works Everywhere
Privacy, Security & Compliance
Your Privacy Matters
We don't store, log, or share any URLs or downloaded content. Your activity stays between you and the source platform.
Secure by Design
All requests are processed server-side over HTTPS. No client-side data collection or third-party trackers.
Legal Responsibility
Only download content you have rights to. Respect platform terms of service and copyright law.
This tool is intended for personal use and downloading content you own or have permission to download. Always respect the original creator's rights.
Frequently asked questions
Everything you need to know about using this tool.
Marketing Tools
Schedule and publish everywhere
Plan and schedule your social content across all 9 platforms from one calendar, with AI to tailor every post.
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Join solo marketers and small teams posting smarter with Postprism
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Sarah Johnson
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Sarah Johnson
Marketing Manager, TechStart Inc.
“The AI adaptation is incredible. Each platform gets content that actually performs, not just copy-paste jobs.”
Michael Chen
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“I was skeptical about AI tools, but Postprism gets my brand voice right every time. Game changer.”
Emily Rodriguez
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James Patel
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“I manage 4 client accounts solo. Postprism is the only reason that is even possible.”
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Liam O'Brien
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“The brand voice feature is scary good. My audience said my posts felt more consistent than ever, they had no idea AI was involved.”
Priya Nair
Founder, Inkwell Studio
“Switched from Buffer and never looked back. The AI adaptations alone are worth the price.”
Carlos Vega
Growth Marketer, Launchpad Agency
“We grew our Instagram following by 40% in two months. The platform-specific tone makes a real difference.”
Mia Thornton
E-commerce Brand Manager, Glow & Go
“As a one-person team, I needed something that could scale with me. Postprism is exactly that tool.”
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Fatima Al-Rashid
Community Manager, HubCircle
“I write one good post and Postprism handles the rest. It is like having a social media team without the payroll.”
Daniel Park
Startup Founder, Loopify
“My TikTok and LinkedIn used to feel completely disconnected. Now my brand feels unified across every platform.”
Sophie Laurent
Personal Brand Coach, Evolve With Sophie
“The hashtag recommendations alone save me 20 minutes per post. Multiply that by seven platforms and it adds up fast.”
Ren Ishikawa
Digital Marketing Specialist, Orbit Media
“Honestly the best investment I made for my business this year. The time I get back goes straight into strategy.”
Grace Okonkwo
Social Media Consultant, Clarity Social
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