Best Social Media Analytics Tools in 2026, Compared for Every Budget

The best social media analytics tool for most creators, small businesses and agencies in 2026 is Postprism, because its numbers live next to the calendar you publish from: per-post impressions, reach, clicks and engagement rate for six major networks in one dashboard, from $19 a month. Enterprises that need listening or competitor benchmarks should add Sprout Social, Hootsuite or Brandwatch.

That answer hides a lot of nuance. "Analytics" covers four different jobs: reporting what happened, explaining why, comparing yourself with competitors, and listening to conversations you were not part of. Few teams need all four, and the price gap between them is enormous. Below we compare 11 options on what each one actually measures, where the data comes from, how far back it goes and what it costs as of October 2026, then walk through a setup you can copy.

Key findings

• Views are the new headline metric on Meta. Instagram made views its primary metric across Reels, Stories, photos and carousels in August 2024, and Meta removed the impressions metric from the Facebook Page Insights API on 15 November 2025. Any tool still charting "impressions" for these networks is relabelling views.
• Native history windows vary from weeks to years. Pinterest Analytics goes back about a year and a half, TikTok's dashboard shows roughly 60 days, and Threads offers fixed 7 to 90 day windows.
• Enterprise analytics is priced per seat. Sprout Social starts at about $79 per seat per month billed annually, Agorapulse at about $79 per user, and Hootsuite at about $99 per user, as of October 2026.
• Dedicated suites hide their prices. Brandwatch and Dash Social publish no list prices, and Emplifi's Social Marketing package starts at about $1,249 a month.
• The cheapest serious option is free. Metricool's free plan covers one brand with 30 days of history, and every network's native insights cost nothing.
• Traffic and revenue need GA4. Google says every tagged link should carry at least utm_source, utm_medium and utm_campaign, or reports fill with "(not set)".

What's changed in social media analytics in 2026

If your dashboard looks different from last year, it is not your imagination. The platforms changed what they count, and every third-party tool had to follow.

Views replaced impressions across Meta

Instagram announced that views would become its primary metric across all formats, with one view counted each time a piece of content starts to play or appears on screen, as Tubefilter reported from Instagram's announcement. Adam Mosseri also pointed creators to sends per reach as an important signal. The API side followed: Emplifi's documentation records that Instagram impressions were deprecated on 21 April 2025 and replaced by media views, with initial video plays dropped entirely. Facebook went the same way. Meta's developer blog confirmed that from 15 November 2025 the impressions and page fans metrics were deprecated from the Page Insights API, with views replacing impressions on every API version.

Practically, this breaks year-over-year comparisons. Views count repeat exposures, so they usually run higher than the old impressions figure. If you report to a boss or a client, annotate the switch in your report so a jump in "views" is not mistaken for growth. Our glossary entries on impressions and reach explain why the two numbers diverge.

X put account-level analytics behind a subscription

Sprout Social's March 2026 guide to X analytics notes that access depends on account type and region, that the desktop route now runs through the Premium menu, and that you need a subscription to view analytics for multiple posts. Free accounts still see basic per-post numbers such as impressions, engagements and profile visits. If you manage a brand account on X without Premium, a third-party tool is now the only practical way to see trends across posts.

YouTube is redesigning Studio analytics

YouTube's help page for channel analytics warns that the Analytics page may look different from July 2026 because of a gradual rollout. The core cards (impressions, impressions click-through rate, views, unique viewers, watch time and average view duration) remain, but screenshots in older guides may no longer match what you see.

Analytics moved into AI assistants

The other shift is where people read their numbers. Instead of logging into a dashboard, more teams ask an assistant such as Claude or ChatGPT to pull last week's results. Postprism exposes analytics through its MCP server, so an assistant connected through one of our AI agent guides can read post performance and suggest what to schedule next, with every draft still landing on your calendar for review.

The best social media analytics tools at a glance

Here is the short version. Prices are the lowest published entry point we could verify on each vendor's own pricing page in October 2026; where a vendor does not publish prices we say so.

The 11 best social media analytics tools, reviewed

For each tool we cover what it is, what it does unusually well, where it falls short, who it suits and what it costs. Every price and feature below comes from the vendor's own page, linked inline.

1. Postprism: best for analytics tied to the calendar you publish from

Postprism is a social media scheduler first. You plan posts on one content calendar, publish to six networks (X, LinkedIn, TikTok, YouTube, Bluesky and Pinterest), and then see how each post performed in the same place. That last part is what puts it first on this list. Most teams do not fail at analytics because they lack metrics; they fail because the numbers live in a different tool from the plan, so nobody connects "this did well" to "schedule more of this".

What the analytics cover. Postprism analytics syncs per-post impressions, reach, clicks and engagement rate from the platform APIs for YouTube, X, TikTok and LinkedIn company pages. Results for every connected network sit in one dashboard, so you can sort your best posts across all of them instead of opening six apps. Bluesky and Pinterest publish through Postprism but their results are not synced yet; use their native insights for those.

Standout features.

• Results appear next to the posts you scheduled, so finding your best performers and re-scheduling a variation is one workflow, not two.
• History depends on plan: 30 days on Solo, 90 days on Freelancer, and CSV export on Agency for client reports or your own spreadsheets.
• Assistants connected through the MCP server can read your analytics and draft next week's posts onto the calendar for you to approve.
• Flat workspace pricing: unlimited posts on every plan, with 3 client workspaces on Freelancer and 10 on Agency.

Where it is lighter. If your job description includes share of voice or crisis monitoring, pair it with a listening tool or choose an enterprise suite.

Who it is for. Solo creators, small businesses and agencies whose main question is "what should we post next?" rather than "how does our brand compare with five competitors?".

Pricing. Solo is $19 a month ($14 billed annually), Freelancer $49 ($36), and Agency $99 ($75), each with a 7-day free trial. Every plan includes all six networks and unlimited posts.

2. Sprout Social: best enterprise reporting

Sprout Social is the benchmark for polished, presentation-ready reporting. Its analytics features page lists profile performance, post performance, tag, paid performance and team activity reports, plus competitor reports and network reports covering Instagram, Facebook, X, Bluesky, Threads, TikTok, LinkedIn, YouTube and Pinterest.

Standout features. Cross-network post-level reports, a tag report that lets you measure campaigns or content pillars you labelled at publish time, and team productivity reports for customer care.

Limits. The good stuff is tiered. Sprout's pricing page shows competitor, tag and paid insights arriving on the Professional plan, while the Premium Analytics add-on (advanced filtering, ROI charts, custom benchmarks) and the Listening add-on are separate purchases on Standard and up. Per-seat pricing adds up quickly for a team of five.

Who it is for. Marketing teams that report to executives monthly and have budget for seats. Our Sprout Social alternative comparison covers when a lighter tool is enough.

Pricing. Essentials is about $99 per seat per month billed monthly or $79 billed annually; Standard, Professional and Advanced are about $199, $299 and $399 per seat per month on annual billing, as of October 2026.

3. Hootsuite: best breadth of reporting for large teams

Hootsuite Analytics tracks Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, YouTube and Threads in one dashboard, with what it calls hundreds of metrics, pre-built report templates, best-time-to-publish recommendations, benchmarking against up to 20 competitors and industry benchmarks by vertical and company size. Reports export as CSV, XLSX, PDF or PPT.

Standout features. Industry benchmarks are genuinely useful context when a client asks "is 2% good?". Enterprise customers can add Google Analytics and Adobe Analytics data and see total spend against total return.

Limits. Hootsuite's plans page puts customisable, scheduled and exported reports on Professional, branded reports with a custom logo on Advanced, and ROI reporting on Enterprise. Standard caps you at 10 social accounts and 5 competitors.

Who it is for. Larger teams already running engagement and listening in Hootsuite. Smaller teams usually find it more than they need, as our Hootsuite alternative page explains.

Pricing. Paid plans start at about $99 per user per month billed annually for Standard, with Professional from about $199 and Advanced up to about $399, as of October 2026.

4. Metricool: best analytics on a budget

Metricool is the value pick. Its analytics page covers Instagram, TikTok, YouTube, Threads, X, Twitch, Google Business Profile, Bluesky, Facebook, Pinterest and LinkedIn, plus ad accounts and website analytics in one view. It also offers competitor comparison, automated branded reports and campaign dashboards that group organic and paid posts.

Standout features. Metricool's pricing page lists a free plan for one brand with 30 days of history and five competitor profiles, and paid plans with unlimited history (with a footnote that X metrics are stored for 30 days), PDF and PPT reports, and up to 100 competitors. Advanced adds a Looker Studio connector.

Limits. White-label reporting is reserved for the Custom plan, and the interface packs a lot in, so new users take a while to find their way. See our Metricool alternative comparison for how it stacks up as a scheduler.

Who it is for. Freelancers and small agencies who want competitor tracking without enterprise prices.

Pricing. Free for one brand; Starter from about $20 a month billed annually ($25 monthly) and Advanced from about $53 a month billed annually ($67 monthly), scaling with the number of brands, as of October 2026.

5. Agorapulse: best for proving ROI

Agorapulse is a social inbox at heart, but its reporting has a clear angle: connecting social activity to website outcomes. Agorapulse's pricing page includes a basic Google Analytics ROI report on every plan, with the advanced ROI report (conversions and revenue), competitor benchmarking and PowerPoint export on Advanced.

Standout features. Explicit data retention by plan: 6 months on Standard, 12 on Professional and 24 on Advanced and Custom, with Custom also importing up to 24 months of historical data. PDF and CSV export come on every plan.

Limits. Each plan includes 10 social profiles, so multi-brand teams pay for extras, and listening is an add-on. Our Agorapulse alternative page goes deeper.

Who it is for. Teams whose leadership asks "what did social drive?" and who already track conversions in Google Analytics.

Pricing. Standard about $79 per user per month billed annually ($99 monthly), Professional about $119 ($149), Advanced about $149 ($199), as of October 2026.

6. Iconosquare: best for visual brands

Iconosquare grew up as an Instagram analytics tool and still feels most at home with visual networks. Its pricing page shows a free plan with up to 2 profiles and a month of history, a year of history on Starter and Launch, two years on Scale, and competitor, hashtag and industry trend monitoring on Scale.

Standout features. Long history at a low price, and automated reports from Launch upwards. Custom adds white-label reporting.

Limits. According to its FAQ, X is only available from Launch upwards, and the cheaper plans are single-user. Our Iconosquare alternative comparison covers the publishing side.

Who it is for. Fashion, beauty, food and travel brands where Instagram and TikTok are the main channels.

Pricing. Starter from about EUR 9 a month, Launch from about EUR 33 and Scale from about EUR 69 for 5 profiles, all billed yearly, as of October 2026.

7. Emplifi: best for global brands with many markets

Emplifi sells analytics, listening, care and commerce as separate products. Emplifi's pricing page shows Unified Analytics inside its Social Marketing package, benchmarking of up to 10 public profiles on Essential and 50 on Advanced, and AI report building and performance prediction on Advanced.

Standout features. Benchmarking at scale and a single view of social, commerce and care data. Its developer documentation is also one of the clearest public records of platform metric changes.

Limits. Price. Listening and its AI alerts are separate modules.

Who it is for. Brands with regional teams that need to compare dozens of markets and competitors.

Pricing. Social Marketing Essential starts at about $1,249 a month and Advanced at about $2,499, as of October 2026.

8. Dash Social: best for creative prediction

Formerly Dash Hudson, Dash Social focuses on visual content. Its pricing page lists cross-channel analytics on Engage, and custom dashboards, Vision AI trend and content prediction and competitive benchmarks on Advance, covering TikTok, Instagram, Facebook, Pinterest, LinkedIn, YouTube and Threads.

Standout features. Predicting which images and videos are likely to perform before you post them is unusual and useful for brands that shoot a lot of creative.

Limits. No published prices; every plan routes to a demo. X is not in its listed networks.

Who it is for. Consumer brands with in-house creative teams.

Pricing. Not published; check their pricing page and request a quote. A 14-day free trial is listed.

9. Brandwatch: best for social listening

Brandwatch answers a different question from the rest of this list: not "how did my posts do?" but "what are people saying?". Brandwatch Listen draws on 100 million online sources including forums and review sites, offers a year of historical data, classifies sentiment, and raises AI alerts on spikes and drops in mentions. Queries can use 48 Boolean operators.

Limits. It is a research tool, not a publishing tool, and it is priced like one. Most small teams do not need listening at all.

Who it is for. Comms, insights and PR teams monitoring brand reputation, campaigns or competitors.

Pricing. Not published on the product page; check their pricing page and request a quote.

10. Native insights: best free option for each network

Every network gives you its own analytics for free, and for a single-network creator they are often enough. The catch is that you get six or nine separate dashboards with different definitions, date ranges and export options. We break them down network by network in the next section.

11. Google Analytics 4 with UTM links: best for measuring outcomes

Social dashboards stop at the click. GA4 picks up from there: sessions, sign-ups, purchases and revenue by source. The bridge is the UTM tag. Google's GA4 documentation on custom campaigns says you should always use utm_source, utm_medium and utm_campaign, recommends lowercase because values are case-sensitive, and warns that missing parameters produce "(not set)" values in reports. Build tagged links with our free UTM builder.

Reporting, history and export compared

Feature lists blur together. These are the reporting details that decide whether a tool fits your workflow, taken from each vendor's pricing page.

Native analytics by network: what each platform gives you for free

Before paying for anything, know what the free dashboards already show. This is also the data every third-party tool is built on, so understanding it helps you sanity-check paid reports.

Instagram and Facebook

Since the switch to views, the most useful Meta numbers are views, reach (unique accounts), interactions and, for Instagram, sends. Treat views as reach multiplied by repeat exposure. A Reel with 10,000 views and 4,000 reach was rewatched or seen in several surfaces, which is a good sign. Our guide to Instagram metrics and KPIs covers each one in detail, and the free Instagram engagement calculator gives you a quick rate for any post.

LinkedIn

LinkedIn's Page analytics help article lists seven areas: Content, Followers, Visitors, Search appearances, Competitors, Employer brand and Newsletter. All Page admin roles can see them and reports can be exported. The Competitors tab is a rare free benchmark: it compares your follower growth and engagement with Pages you choose. Personal profiles get far less. For company pages, content engagement rate and follower demographics are the two numbers that drive decisions.

X

As covered above, X now ties its fuller dashboard to a subscription. Sprout Social's guide lists the dashboard's range options as the past 7 days, 28 days, three months or a year, with impressions, engagement rate, profile visits, new follows, replies, likes, reposts, bookmarks and shares. Note that native X analytics leans on impressions rather than reach.

TikTok

Buffer's TikTok analytics guide describes four tabs (Overview, Content, Followers and LIVE), availability on Creator and Business accounts, a 60-day desktop overview and some per-post metrics limited to the past seven days. It also suggests waiting at least 24 hours before judging a post. The metric to watch is the share of viewers who watched the full video, because it tells you whether the hook and pacing worked. More in our TikTok metrics guide.

YouTube

YouTube Studio is the most complete free dashboard of any network. The Reach view shows impressions, impressions click-through rate, views and unique viewers; Engagement shows watch time and average view duration; Audience splits new, casual and regular viewers, according to YouTube Help. Low CTR points to the thumbnail and title; short view duration points to the video itself.

Pinterest

Pinterest's analytics help page confirms you need a business account, that custom ranges go back a year and a half, that engagement rate, save rate, Pin click rate and outbound click rate are all calculated as a percentage of impressions, and that you can export a CSV of any filtered view. Because Pins earn traffic for months, that long window matters more here than anywhere else. Save rate is the number to watch, because a saved Pin keeps resurfacing.

Threads

Sprout Social's Threads metrics guide describes views and interactions split by followers and non-followers, follower demographics, and fixed windows of 7, 14, 30 or 90 days, with no custom range. The non-follower share of views is the best free signal of whether your posts are being recommended beyond your audience.

Best social media analytics tool by use case

The right tool depends less on features and more on who reads the report and what decision it drives.

Solo creators and founders

You need to know which posts worked so you can make more of them. Native insights plus a scheduler that shows results next to your calendar covers it. Postprism Solo at $19 a month gives you 30 days of per-post results across six networks in one place; Metricool's free plan is the zero-budget fallback for one brand. Skip listening and competitor tools until you have a team.

Small businesses

Your report should answer one question: did social send customers? Use a scheduler with built-in analytics for content decisions and GA4 with UTM-tagged links for outcomes. A coffee shop or salon rarely needs more than that. Our social media ROI guide shows how to put a value on the visits social sends.

Agencies

Agencies need history per client, exports and clean separation between brands. Postprism Agency gives you 10 client workspaces and CSV export at $99 a month flat, which you can drop into your own report template. If clients expect white-label PDF decks or competitor benchmarks, add Metricool, Iconosquare or Agorapulse for reporting. Our Postprism for agencies page covers the workflow.

Mid-market and enterprise teams

Here the report goes to executives and the questions widen: share of voice, competitor gaps, paid and organic together, team response times. Sprout Social and Hootsuite are the defaults; Emplifi suits multi-market brands; add Brandwatch if listening is a core function. Many of these teams still run publishing in a lighter tool and keep the suite for reporting.

Tight budgets

Combine free native insights, GA4 and a monthly spreadsheet. Metricool's free plan, Iconosquare's free plan (two profiles, a month of history) and LinkedIn's free Competitors tab cover more than most people expect. Upgrade only when the time you spend copying numbers between tabs costs more than a subscription.

Which metric to track for each goal

Most analytics confusion comes from tracking every number instead of the one that matches your goal. Pick the row that matches what you are trying to achieve this quarter.

Awareness

Track reach, not views, because reach counts people. Then look at the non-follower share on Instagram and Threads: if it is rising, the algorithm is showing you to new audiences. Reach is the honest awareness number; views flatter.

Engagement

Use a rate, not a count. Divide engagements by reach so a post seen by 500 people is judged fairly against one seen by 50,000. Our engagement rate glossary entry covers the formulas and why tools disagree.

Traffic

Clicks inside the platform tell you a post earned interest; GA4 sessions tell you the visit actually happened. The gap between the two is often large on mobile, where in-app browsers can lose sessions. Tag every link and compare both numbers. Track click-through rate per network over time rather than against a generic benchmark.

Revenue

Revenue attribution needs GA4 conversions set up before the campaign, not after. Agree with your boss or client which conversion counts (a purchase, a booked call, a newsletter sign-up) and report that one number first.

Buying checklist: questions to ask before you pay

• Which networks are actually synced? "Supports nine networks" can mean publishing to nine and analytics for fewer. Ask for the analytics list specifically.
• Per-post or account-level? You need per-post results to make content decisions.
• How far back does history go, and does it start on the day you connect? Most tools cannot backfill data from before you joined.
• How do they handle the views change? Ask whether "impressions" on Meta networks is now views, and whether old and new data are mixed in charts.
• Can you export? CSV at minimum, so your history is never locked in.
• Is pricing per seat, per profile or flat? Model the cost at your size in a year, not today.
• Do you need competitor benchmarks, or is that a nice-to-have?
• Do you need listening? If nobody will act on mentions weekly, the answer is no.
• Does it connect to GA4 or accept UTM-tagged links?
• Can your AI assistant read it? MCP or API access lets you ask questions in plain language instead of building reports.

How to choose and set up your analytics stack in 9 steps

1. Write down the one decision your analytics should drive. For most teams it is "what do we post next week?". For some it is "should we keep funding social?". The decision determines the tool.
2. List your networks and rank them by importance. Check each candidate tool's analytics coverage against the top three. If a network is missing, plan to use native insights for it.
3. Pick one primary metric per goal from the goal table above, and no more than three supporting ones.
4. Start a free trial with your real accounts. Connect everything on day one, because most tools only collect data from the day you connect. Postprism and Dash Social list free trials; Metricool and Iconosquare have free plans.
5. Set up UTM conventions before your next post. Use lowercase, utm_source as the network, utm_medium as "social" and utm_campaign as the campaign or content pillar. Keep the convention in a shared document so everyone tags links the same way.
6. Tag posts by content pillar when you schedule them. Whether you use labels in your scheduler or a naming convention in campaign UTMs, you need a way to compare pillars later.
7. Run a two-week baseline. Do not change anything. Record reach, engagement rate and clicks per post so you know your normal range.
8. Hold a 15-minute weekly review. Sort last week's posts by your primary metric, note the top three and bottom three, and schedule one variation of the best performer into next week's calendar.
9. Export monthly. Save a CSV or spreadsheet snapshot every month so you can compare year over year, whatever happens to your subscription or the platform's metric definitions.

Worked example: a monthly report for a small coffee brand

Juniper Roasters is a fictional two-location coffee roaster that posts on TikTok, YouTube, LinkedIn, X and Pinterest. Its goal this quarter is online subscription sign-ups. Here is the one-page monthly report its marketer builds in under an hour using Postprism analytics for the first four networks, Pinterest Analytics for Pins, and GA4 for sign-ups. The figures are illustrative, not benchmarks.

Notice what is missing: follower counts at the top, raw like totals, and every metric nobody acts on. The report fits on one screen and each row ends with a decision that goes straight onto next month's calendar. Our social media metrics and KPIs guide has more templates.

Common mistakes with social media analytics tools

1. Buying listening when you need reporting. Fix: if your question is about your own posts, a scheduler with analytics or a reporting tool is enough. Add listening only when someone will act on mentions weekly.
2. Comparing views with old impressions. Fix: annotate the Meta switch in your reports and compare like with like from the change date onwards.
3. Judging posts on raw counts. Fix: use engagement rate by reach so small and large posts are compared fairly. Check any post with our LinkedIn engagement calculator or the equivalents for other networks.
4. Judging a post after two hours. Fix: wait at least 24 hours for short-form networks and a week or more for Pinterest and YouTube.
5. Connecting accounts late. Fix: connect every account on the first day of a trial, because history usually starts from that moment.
6. Untagged links. Fix: use utm_source, utm_medium and utm_campaign on every link, in lowercase, or GA4 will lump your traffic into "(not set)" or the wrong channel.
7. Letting history expire. Fix: export monthly. Short windows on native dashboards and entry plans quietly delete your past.
8. Reporting everything. Fix: one primary metric per goal and a maximum of six report lines.
9. Treating benchmarks as targets. Fix: your own trailing average is the benchmark that matters; industry averages mix accounts of every size.
10. Analysing in one tool, planning in another. Fix: make the weekly review end with posts scheduled on the calendar, not a slide.
11. Paying per seat for people who only read reports. Fix: share exports or report links with viewers instead of buying them seats.

The verdict

Postprism is the best social media analytics tool for most people reading this because it closes the loop that matters: publish, see what worked, schedule more of it, all on one calendar, from $19 a month with unlimited posts. It covers per-post impressions, reach, clicks and engagement rate for YouTube, X, TikTok and LinkedIn pages, keeps 30 or 90 days of history depending on plan, exports CSV on Agency and lets your AI assistant read the numbers.

Choose Sprout Social or Hootsuite if executives expect polished cross-network reports with competitor benchmarks, Metricool if you want competitor tracking on a tight budget, Agorapulse if proving ROI is your top priority, Iconosquare for Instagram-first brands, and Brandwatch when listening is a job in its own right. Whatever you pick, add GA4 with UTM links. And if you want to compare schedulers more broadly, our best social media scheduling tools roundup covers the publishing side.

Frequently Asked Questions

What is the best free social media analytics tool?

For a single network, the platform's own insights are the best free option because they are the source every other tool uses. For several networks in one place, Metricool's free plan covers one brand with 30 days of history, and Iconosquare's free plan covers two profiles with a month of history. Add GA4 for website outcomes; it is also free.

Which social media metrics matter most in 2026?

Reach for awareness, engagement rate by reach for content quality, link clicks for traffic and GA4 conversions for revenue. On Instagram, sends are worth watching because Instagram's own leadership has called sends per reach an important signal. Views are useful but count repeat exposures, so do not treat them as people.

Why did my impressions disappear from Facebook and Instagram insights?

Meta replaced impressions with views. Instagram's API deprecated impressions on 21 April 2025 and Facebook's Page Insights API followed on 15 November 2025. Views usually run higher than the old impressions number, so annotate the change before comparing periods.

Does Postprism have analytics for every network it publishes to?

Postprism publishes to six networks and syncs per-post impressions, reach, clicks and engagement rate for four of them: YouTube, X, TikTok and LinkedIn company pages. For Bluesky and Pinterest, use their native insights alongside Postprism.

Do I need social listening?

Only if someone will act on what it finds, for example a comms team tracking brand reputation or a product team mining feedback. Listening tools like Brandwatch are priced for that work. Most creators and small businesses get more value from reporting on their own posts.

How often should I check social media analytics?

Weekly for content decisions, monthly for reporting and quarterly for strategy. Daily checking mostly creates anxiety, because single-day numbers are noisy and many platforms take 24 to 48 hours to settle.

Can I export social media analytics for clients?

Yes, with most tools. Postprism exports CSV on the Agency plan; Agorapulse exports PDF and CSV on every plan; Hootsuite exports CSV, XLSX, PDF and PPT; Metricool produces PDF and PPT reports on paid plans. White-label branding usually costs extra or sits on higher tiers.

Can AI analyse my social media performance?

Yes. If your analytics tool exposes an API or MCP server, an assistant can read the numbers and answer plain-language questions such as "which posts drove the most clicks last month?". Postprism's MCP server lets Claude, ChatGPT and other assistants read analytics and draft follow-up posts onto your calendar for review.