Definition: Save rate is the percentage of people who saved (bookmarked) a post out of the people who saw it.
Updated October 10, 2026
Save rate = saves ÷ reach × 100A save means someone wants to come back to the post, which is a stronger signal than a like. Instagram, LinkedIn, TikTok and Pinterest all let people save posts, and saved content tends to keep getting distributed for longer.
Reference material: checklists, step-by-step carousels, templates, recipes, size guides and short how-tos. If a post is useful the second time someone reads it, it will get saved.
An Instagram carousel reaches 5,000 accounts and is saved 210 times. Save rate = 210 ÷ 5,000 × 100 = 4.2%.
Engagement rate is the percentage of people who interacted with a post (liked, commented, shared, saved or clicked) out of the people who saw it or follow the account.
A carousel post is a single post containing several images or videos that people swipe through, one slide at a time.
Reach is the number of unique people who saw a post or account at least once in a given period.
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